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SunnySeptember 21, 2018
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1min50

By हेमा पंत | Publish Date: Sep 21 2018 4:02PM

बॉलीवुड की बेबो यानि एक्ट्रेस करीना कपूर खान 38 साल की हो गयी है। कपूर खानदान की लाड़ली करीना ने महज 19 साल की उम्र में ही बॉलीवुड में अपना डेब्यू कर लिया था। करीना कपूर अपनी बेहतरीन एक्टिंग और अपने स्टाइल के लिए बॉलीवुड में जानी जाती है। शादी, बच्चा होने के बावजूद भी उनका नाम बॉलीवुड के मशहूर एक्ट्रेस की लिस्ट में नाम शुमार है। जबकि बॉलीवुड में ऐसा कहा जाता है की ज्यादा उम्र की एक्ट्रेस को रोल नहीं मिलता लेकिन करीना ने इस स्टेटमेंट को गलत साबित किया और वीरे दे वेडिंग से एक और बार बड़ी ही जबरदस्त एंट्री की।

करीना कपूर खान आज सैफ अली खान की वाइफ और पटौदी खानदान की बहु है। उनका एक प्यारा सा बच्चा भी है जिसका नाम तैमूर अली खान है। सैफ से शादी से पहले करीना के दिल पर किसी और का राज था, यह बात तो सभी को पता ही होगी,  कि करीना और शाहिद कपूर एक दूसरे को डेट कर चुके है। लेकिन शाहिद से पहले उनका नाम बॉलीवुड के एक और खान से भी जुड़ चुका है।

 शाहिद कपूर को डेट करने से पहले बेबो  का अफेयर बॉलीवुड के डैशिंग एक्टर फरदीन खान से भी रह चुका है। फरदीन और करीना कपूर की नजदिकियां तब बढ़ी जब वो दोनो साख में फिल्म खुशी की शूटिंग कर रहे थे। इसके बाद दोनों ने फ़िदा और देव जैसी फिल्मों में भी एक साथ काम किया। और इसी दौरान इनका प्यार परवान चढ़ गया था । नकी जोड़ी को लोग इतना पसंद कर रहे थे कि इसी दौरान वह दोनों बहुत सारे कमर्शियल एड्स में भी साथ नज़र आये। लेकिन कहते है न कि किस्मत के आगे किसी का बस नहीं चलता, होना क्या था शायद इन दोनो के प्यार को किसी की नजर लग गई थी। कुछ दिन बाद करीना और फरदीन एक दूसरे से अलग हो गये और इस अलगाव का कारण थे शाहिद कपूर। यहीं वो टाइम था जब फरदीन खान से ब्रेकअप के बाद करीना की जिंदगी में शाहिद की एंट्री हुई।  

अखबारों में छपि खबरों के अनुसार करीना कपूर के बॉलीवुड में एंट्री करने के बाद सबसे पहला अफेयर ऋतिक रोशन से हुआ जब वह दोनों फिल्म’ कहो न प्यार है’ कि शूटिंग कर रहे थे । लेकिन बाद मे करीना ने इस फिल्म में काम करने से मना कर दिया था और इसके बाद से ही करीना और ऋतिक रोशन के रिश्ते में मन -मुटाव शुरू हुआ। कहा जाता है के करीना ने इस फिल्म में काम करने से इस लिए मना कर दिया क्योंकि करीना को फिल्म ‘कहो न प्यार है’ में ज्यादा तवज्जो नहीं मिली। इसी दौरान उन्हें जे.पी .दत्त्ता कि फिल्म रिफ्यूजी (2000) में काम करने का ऑफर दिया गया। और करीना को इस फिल्म के लिए फ़िल्मफ़ेअर अवार्ड भी मिला। लेकिन करण जौहर कि फिल्म ‘कभी ख़ुशी कभी गम’ कि शूटिंग के दौरान फिर से दोनों कि नज़दीकिया बड़ी, लेकिन सुजैन खान को इस बात का पता चल गया था और जिसके बाद सुजैन ने ऋतिक रोशन को डेडलाइन दे दी थी। इसी कि वजह से फिल्म ‘मैं प्रेम की दीवानी हूँ’ के बाद दोनों आज तक किसी फिल्म में एक साथ नज़र नहीं आये

करीना का शाहिद के साथ रिलेशन उनके सबसे चर्चित अफेयर में से एक था। शाहिद और करीना कि नज़दीकिया फिल्म ‘फ़िदा ‘ कि शूटिंग के दौरान बड़ी । दोनों 36 चाइना टाउन, चुप -चुप के, जब वी मेट, और मिलेंगे- मिलेंगे जैसी फिल्मों में एक साथ नज़र आये, करीना और शाहिद का रिलेशन 3 साल तक चला लेकिन यह तब अलग हुए जब करीना कि लाइफ मे सैफ कि एंट्री हुयी। सैफ और करीना फिल्म टशन कि शूटिंग के दौरान नज़दीक आये।

बॉलीवुड कि बेबो अपने इंस्टेंट जवाब के लिए काफी जानी जाती है उनके पास हर सवाल का जवाब होता है, किसी से बिना डरे अपनी बात खुलकर कहने में वह बहुत माहिर है। करीना कपूर न सिर्फ फिल्मों के जरिये बल्कि अपने अपीरियंस के चलते भी हर बार एक नया ट्रेंड स्टार्ट किया। इनके जीरो साइज और प्रेगनेंसी स्टाइल का ट्रेंड भी बहुत चला । एक इंटरव्यू के दौरान उन्होंने छोटे कपड़े पहनने के मुद्दे पर कहा कि ‘एक माँ छोटे कपड़े क्यों नहीं पहन सकती, ये कहाँ का रूल है और किसने बनाया, करीना ने आगे कहा कि जिसका जो मन हो वो वह कपड़े पहन सकता है, चाहे  वो एक लड़की हो या फिर एक माँ, साथ मे उन्होंने यह भी कहाँ कि बस आप पर वह कपड़े अच्छे लगने चाहिए, आप का फिगर अगर ठीक हो तो आप कुछ भी पहन सकती है, उन्होंने कहा मेरी सासू माँ शर्मीला टैगोर  जीन्स, ड्रेस पहनती हैं और वह उन कपड़ो में बेहद खूबसूरत लगती हैं।

करीना कपूर खान अब तक छः फिल्म फेयर अवार्ड जीत चुकी हैं। बेस्ट फीमेल डेब्यू रिफ्यूजी (2000 ), स्पेशल अवार्ड चमेली (2004 ), बेस्ट एक्ट्रेस क्रिटिक्स देव (2005 ), बेस्ट एक्ट्रेस क्रिटिक्स ओंकारा (2007 ), बेस्ट सपोर्टिंग अवार्ड वी आर फैमिली (2011 ) उनकी एक्टिंग के अलावा, उन्हें इंडिया मोस्ट ब्यूटीफुल वीमेन का भी अवार्ड मिल चुका है। साथ ही, एशिया सेक्सिएस्ट वीमेन और इंडिया हॉटेस्ट वीमेन भी कहा जाता है । आपको बता दे की चमेली को करीना की उम्दा फिल्मो में गिना जाता है, इस फिल्म का जब उन्हें ऑफर दिया गया तो करीना कपूर ने यह कहकर इस फिल्म को ठुकरा दिया के वैश्या का रोल निभाना उनके लिए मुश्किल है, दोबारा उनको यह रोल ऑफर किया गया तो करीना ने इस फिल्म में वैश्या का रोल करने के लिए हां कर दी, वह इस रोल की तैयारी के लिए कई बार रात में मुंबई रेड लाइट एरिया मे गयी और वहाँ जाकर मोहोल और वहाँ के वर्कर्स के हाव भाव को समझा।

रहना है हर खबर से अपडेट तो तुरंत डाउनलोड करें प्रभासाक्षी एंड्रॉयड ऐप

Disclaimer: The views expressed here are solely those of the author in his/her private capacity and do not necessarily reflect the opinions, beliefs and viewpoints of Prabhasakshi and do not in any way represent the views of Prabhasakshi.

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SunnySeptember 20, 2018
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9min90

A flustered Tara Chandra is at his wit’s end about becoming a ‘certified tailor’ without ever enrolling for a training centre for sewing under Prime Minister Narendra Modi’s much-hyped Skill India programme that was launched on July 15, 2015.

According to the Textiles Ministry’s Integrated Skill Development Scheme (ISDS) records, Chandra was trained in sewing at the Sonipat-based Modern Education Society and was issued certificate number 17210867803 on September 23, 2017.

“I never underwent any sewing or embroidery training. I did attend a masonry workshop for seven days, but had never been to the Banda training centre. I don’t know tailoring,” he said.

An India Today TV investigation showed that Chandra is not the only one who has been conned by middlemen using the Centre’s flagship programme. Two other natives of Chaukin Purava village in Banda, Uttar Pradesh were also taken for a ride by conmen in the name of Skill India, which aims to train around 40 crore people in different skills by 2022.

Rakesh, who slogs as a daily-wage labourer, is a ‘certified’ tailor on paper. After enrolling as candidate number 1507398 at the same Modern Education Society, he was employed on February 5 earning a monthly wage of Rs 6,500, says the ISDS website. “I work as a labourer for my livelihood. Someone else is making money by using my name,” he said.

Another ghost beneficiary of Skill India is Anita Devi. She too is clueless about her training at the same centre and the certificate number 17210867810 which was issued on September 23, 2017. “They took all our details but nobody informed us where and when the training was being held. I have a family. I could have also worked and made some money.”

Skill India roped in ministries, NGOs and private stakeholders to realise the goal of overcoming the skill shortages of Indians by providing vocational training to them under the public-private partnership model.

Partner agencies are entitled to 75 per cent of government subsidy on the sanctioned cost of Rs10,000 per candidate.

However, middlemen are using details like Aadhaar numbers of unsuspecting people to project them as beneficiaries of Skill India. A similar picture presents itself in Banda’s Atarra tehsil.

“Chhedilal (a middleman) took my Aadhaar card saying he would get me a job after traning. I came to find out three months later that the training had already been held and my name was used,” said Ramanuj, who is officially certified as a tailor under the ISDS.

His certificate number 17130665810 says Ramanuj had been trained by Pune-based Maharashtra Academy of Engineering and Educational Research (MAEER) in 2016.

MAEER coordinating officer Mahesh Deshpande terms the blatant misuse of Skill India as mere “miscommunication”. “No, no, no. There is some miscommunication. Students who apply for training can appear for exams and the ministry assesses them. And certification is issued as per integration with Aadhaar cards. Only then are certificates issued by the ministry,” he said.

But documents and testimonies with India Today TV have unearthed a scam committed in the name of the scheme. Social worker Ruby Zainab, whose NGO Alfiza imparts vocational training to the underprivileged in Banda’s Aliganj, was conned into believing that she was a partner in the ambitious programme.

Again it was the ministry’s partner Modern Education Society, which ‘assigned’ Alfiza to train 150 young women in tailoring last year.

“We were asked to teach the women, who were even assessed by ‘inspectors’ [of Modern Education Society],” said Ruby, who started the class believing it was a credible scheme sponsored by the government.

Suddenly, the inspectors vanished after four months. “We wrote many letters and visited government offices but all in vain. Now, the trainees keep calling us,” said Ruby, who believes that the inspectors stopped visiting after she shared Aadhaar details and photographs of the women.

A worried Ruby filed an RTI application with the ministry to determine the status of the programme. The reply on August 23 juddered Ruby: 146 women had already been trained at her NGO and 95 were employed! However, neither were the trainees provided certificates nor did Ruby receive payment for conducting the training.

But the RTI reply showed that the ministry did pay Modern Education Society a whopping Rs1.12 crore for conducting ISDS courses at various locations.

In her early 20s, Shabnam had enrolled for the course at the NGO. “I along with 50 of my friends undertook the training hoping to get certificates, loans and finally set up shops. I feel frustrated. My friends keep calling me to ask about certificates,” she says.

Modern Education Society’s then-president Mohinder Gaur rules out any irregularity. “The ministry’s website contains all records about the number of trainees and placements. There’s no question of any irregularity. Attendance of trainees is biometric and everything is monitored,” he said referring to the ministry data.

Raja Bhaiya, a social worker in Atarra, had started a centre as part of a state government programme integrated with the Skill India mission only to shut it down because of alleged corruption.

Hoping that his centre would generate employment, Bhaiya was soon shocked when babus and officials allegedly demanded Rs 10,000 for approval. “They demanded Rs 10,000 more when exams approached,” he said.

“Touts and middlemen are virtually stealing Aadhaar cards across villages in the name of skill development schemes. Subsequently, the victims are portrayed as fraudulent beneficiaries of government schemes and their details uploaded on government websites,” he says.

The Congress was quick to react to the exposé with All India Congress Committee (AICC) communications-in-charge Randeep Singh Surjewala slamming Modi for his claim that “if one rupee is released from Delhi, the entire 100 paise reaches the house of the poor”.

Praising India Today TV for the exposé and “path-breaking investigation”, Surjewala dubbed Skill India as a “scheme to deskill India”. “Hats off to India Today TV, the truth is that every rupee Modi sends is siphoned off 100 per cent. Ghost records, and fraud companies and agencies given to BJP supporters to siphon off Skill India money proves that the scheme is to deskill India.”

Jharkhand AICC-in-charge RPN Singh seconded Surjewala. “I want to congratulate India Today TV for the exposé, which shows no money is reaching the beneficiary. Modi recently said that one rupee released by the Centre reaches the last man in the village. But not even one paise is reaching the villager,” he said.

Watch: Who really benefits from schemes like Skill India?

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SunnySeptember 20, 2018
12VJAPICULTURE

3min20

She places her hands above the beehive and blows softly into the box at her home. The honeybees used to the tender touch of her hands are least ruffled and go about their business of passing on nectar to the rest of bees later forming into thick honey.

“I blow softly to ensure that the bees know that I am near them. It is a gesture to keep them under control. Bees does not sting unless they are disturbed,’’ says Kuppam Vijaya Kumari has been involved in bee-keeping for the last 20 years.

A native of Patchalatadiparru village near Ponnur, Ms. Vijaya Kumari used to make honey by placing honeycombs near the fields. Beginning with making a few hundred rupees every day, she has now grown in the business and with the support of her husband, Srinivas, has started Kuppam Honey Industries.

Ms. Vijaya Kumari now runs a home-based business selling natural honey in various flavours to customers across the country.

MEPMA initiative

The turnaround came in 2003 when she along with nine others formed Geetha Niharika Self Help Group, an activity promoted under the Mission for Elimination of Poverty in Municipal Areas (MEPMA). While she could gather financial resources such as bank linkage from the group, MEPMA provided a platform to sell her products at stalls put up during government programmes.

Thanks to the initiative of MEPMA, the SHG members in the town are scripting sweet success stories in the backyards of their houses.

“The honey-making season usually lasts two months beginning from January. There are two kinds of honeybees — the European breed and the native. While the European breed yield an average of 10 kg per box, the native one yield 1.5 kg per box. The honey collected from sunflower plantations, neem flower in Rayalaseema region is tastier when compared to honey collected from the bees in the coastal region,’’ Ms. Vijaya Kumari says.

Bee-keeping is not an easy task. The bee-keeper should ensure that the queen bee lays its eggs, which are transformed into larvae and later into thick honey. The honey is then distilled and packed in bottles of various size. A kg of natural honey costs ₹400.

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SunnySeptember 19, 2018
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5min40

Neha Saini

Tribune News Service

Amritsar, September 19

Everyone celebrates success. From books, quotes, films to pop culture references, success has cemented its premier elite position, though no one really has a consistent recipe for it. A confluence of stalwart personalities, while addressing the subject of ‘Success is no accident’ at the inaugural TEDx hosted by the IIM, Amritsar, provided stories and anecdotes that further asserted the belief that success comes through observation, participation, competence and confidence.

Padam Shree Dr Mahesh Verma, prosthodontist, threw light on shortcuts to success. “No one ever found a cook book that contained the recipes of success. The thousands of fuzzy definitions of success in numerous books all but indicate that success is driven by the attitude of never giving up, utilisation of common sense and being aware that success may cause accidents since it is a slippery road. Success may require one to take tough calls and bypass the norms of the society.’

‘Slow down’

Dr Sujaya Banerjee, founder, CEO, Capstone Consulting, reflected how we are bombarded with several million bits of data each second while the mind is capable of processing only an iota of that, thereby clouding our conscience with plethora of biases. “There is a need to think slow initially so as to embrace diversity and shun judgments. Slowing down a bit to understand the pace of things is significant for better results.”

Padma Shri classical danseuse Pratibha Prahlad and Dr Sheetal Vohra, a supreme court lawyer, shared the challenges women face in work environment. “There are certain professions that do not see much participation. There are very few women who practice and litigate. The challenging work life balance, hostile conditions and lineage issues force the women to drop out,” said Vohra.

India’s forest man

Born in Assam, the only life Jadav Peyang, who is now called the Forest Man of India, knew was in harmony with nature. So when he took up the initiative to plant trees, one at each time, in the 300 hectares of sandbars in Jorhat district in Assam, he knew that his small efforts will eventually reap in big results. Today, the area has transformed into a forest, thriving with wildlife and plantation.

Jadav received Padam Shree in 2015 for his efforts, but he said that a lot has to be done. “One has to always think about small efforts that on a continuous basis reap fruits to be enjoyed for several years to come. Strong will and tremendous dedication can never bend a man’s dream of attaining success,” was his message for anyone who desired for change. He insisted that success, development need not require a sacrifice of environment.

The thirteen speakers at the TEDx session included Avatar Lila Das (monk, life coach), Padma Shri Dr Mahesh Verma (prosthodontist), Dr Sheetal Vohra (Supreme Court lawyer), Dr Sujaya Banerjee (founder, CEO, Capstone Consulting), Padma Shri Jadav Payeng (Forest Man of India), Krishnarjun Bhattacharya (author, film-maker), Manish Tyagi (stand-up comedian), Padma Shri Pratibha Prahlad (Bharat Natyam dancer, educator), Sukriti Chaturvedi (video jockey, blogger), Varun Malhotra (financial literary expert), Vijay Kedia (Kedia Securities Pvt Limited), Indrani Chatterjee (HR Thought Leader, entrepreneur) and Anupal Banerjee (CHRO, TATA Technologies).

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SunnySeptember 18, 2018
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2min10

आज एक ऐसे शख्स की कहानी बता रहे हैं, जो रहते विदेश में हैं, लेकिन उन्होंने भारत में शिक्षा के लिए काफी काम किया है और कई स्कूलें खोलकर हर गरीब शख्स को किताबों की दुनिया से रूबरू करवाया है. इस शख्स का नाम है विनोद गुप्ता, जो अमेरिकी उद्योगपति हैं, लेकिन उन्होंने सहारनपुर स्थित अपने गांव में स्कूल बनवा रहे हैं.

योर स्टोरी के अनुसार, लगभग 22,000 की आबादी वाले कस्बे में हिलेरी रोडम क्लिंटन नर्सिंग स्कूल चलता है जिसका उद्घाटन हाल ही में पूर्व अमेरिकी राष्ट्रपति बिल क्लिंटन और उनकी पत्नी हिलेरी क्लिंटन ने किया था. विनोद गुप्ता अपने ही नाम से एक चैरिटेबल फाउंडेशन चलाते हैं और उनका मकसद अपने गांव के बच्चों को शिक्षित बनाना है. विनोद अमेरिका में बिग डेटा और मार्केटिंग सर्विस प्रदान करने वाली कंपनी इन्फोग्रुप के संस्थापक और पूर्व सीईओ विनोद ने अपने समाज सेवा से जुड़े कामों के लिए लगभग 50 करोड़ डॉलर रुपये दान किए हैं.

102 की मन कौर ने रेस में जीता गोल्ड, 93 की उम्र में शुरू हुआ करियर

खास बात ये है कि विनोद एक छोटे से कस्बे से हुई थी और उन्होंने आईआईटी खड़गपुर से पढ़ाई की. अपनी पढ़ाई के बाद वे 1967 अमेरिका चले गए और उन्होंने यूनिवर्सिटी ञफ नेबार्स्का से एग्रीकल्चर इंजीनियरिंग एंड बिजनेस में मास्टर डिग्री हासिल की. इसके बाद उन्हें कमॉडोर कॉर्पोरेशन में मार्केटिंग रिसर्च एनालिस्ट के पद पर नौकरी मिल गई.

बेहद कम उम्र में बना यूट्यूब स्टार, सुनाई सक्सेस की कहानी

1997 में उन्होंने अपने गांव के लिए एक शिक्षण संस्थान बनवाने से सामाजिक कार्यों की शुरुआत की थी. उन्होंने गांव लौटकर विनोद गुप्ता चैरिटेबल फाउंडेशन नाम से एक एनजीओ बनाया जिसका मकसद ग्रामीण लड़कियों को अच्छी गुणवत्ता की शिक्षा प्रदान करना था. उसके बाद से वो लगातार शिक्षा के क्षेत्र में काम कर रहे हैं और इन संस्थानों में हजारों छात्र पढ़ाई कर रहे हैं.

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SunnySeptember 18, 2018
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1min40



संकलन: निर्मल जैन

चीन के राजा क्वांग का प्रधानमंत्री सुनशू आओ था। किन्हीं कारणों से राजा ने उसे उसके पद से हटा दिया। कुछ दिनों के पश्चात राजा को अपनी भूल का अहसास हुआ तो उन्होंने सुनशू आओ को पुन: प्रधानमंत्री बना दिया। कुछ संयोग ऐसे घटित हुए कि तीन बार सुनशू आओ को प्रधानमंत्री पद से हटना पड़ा और दोबारा पदासीन होना पड़ा। लेकिन राजा ने यह अनुभव किया कि सुनशू आओ इन अवसरों पर ना कभी प्रसन्न हुआ और ना कभी उदास ही बना। वह निर्लिप्त अपने कार्य में जुटा रहता था।

एक दिन राजा ने सुनशू आओ से पूछ ही लिया कि इसका क्या कारण है? सुनशू आओ ने बड़ी विनम्रता से उत्तर दिया, ‘जब आपने मुझे प्रधानमंत्री का पद दिया तो मैंने उसे अपना सम्मान समझकर इसलिए ग्रहण कर लिया कि सम्मान को अस्वीकार करना सम्मान का अपमान है। इसके बाद जब आपने मुझे उस पद से हटाया तो मैंने सोचा, जहां आवश्यकता नहीं है, वहां चिपके रहना ठीक नहीं है। मेरे मन में यह प्रश्न भी उठा कि जिसे मैं सम्मान समझ रहा था वह किसका था मेरा या मेरे उस पद का? यदि पद का है तो उससे मुझे कुछ भी लेना देना नहीं है और यदि मेरा है तो चाहे पद रहे या ना रहे मुझे उससे क्या अंतर पड़ेगा? इसलिए उसके बाद प्रधानमंत्री पद मिलने या जाने से मुझे कोई फर्क नहीं पड़ रहा था।’

राजा क्वांग समझ गया कि प्रसन्नता और अप्रसन्नता का मोल कहां छिपा हुआ है। कभी भी पद व साम‌र्थ्य पाकर अहंकार का पालन नहीं करना चाहिए। मनुष्य को हमेशा अच्छे चरित्र और व्यवहार का पालन करना चाहिए। इससे समस्याएं अपने आप दूर भागती हैं। सत्ता, पद, प्रतिष्ठा, धन-संसाधन, संपन्नता के मद से आया अहंकार सामाजिक पतन का प्रमुख कारण बनता है। जल कभी उस पात्र पर गर्व नहीं कर सकता जिसमें उसे रखा गया है।

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SunnySeptember 17, 2018
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12min70

Every mobile app entrepreneur dreams of having that massively successful app. How we gauge this success is what varies from person to person. Some of us gauge our success by the number of downloads, by the amount of money coming in, by the number of daily users, or by the number of dedicated users. Our ideas of success are as diverse as our apps. However, we all have a few app success stories that we love to listen to and fantasize about what it would be like to have that kind of massive success for our own apps. However, do we really understand what it takes to be that successful?

There are many app startup companies that launch apps every day. A huge percentage of these apps will fail almost immediately. A smaller percentage of these apps will get to that sweet few thousand downloads milestone number. However, even then, some of them will still struggle to survive. It is not easy to get to the top and stay there when so many other apps are clamoring for that same position. If this is your dream, you need to prepare yourself for the reality. It’s going to be a bumpy ride, and your app will probably not make it out of it alive.

All those overnight success stories you hear about are not actually overnight successes. You probably already know that it takes a whole lot of planning, trial and error, beta tests, feedbacks, reevaluations, iterations and new versions before an app can be market ready. Even then, the chances of being an overnight success are slim. Apps fail for many reasons. Poor execution, lack of commitment, greed, or just plain dumb ideas have been the reasons for the demise of many apps. Assuming you avoid all these pitfalls, what more would it take for you to achieve your version of success? How did all those successful apps do it? This article takes a look at a few mobile app success stories and breaks down how they did it.

The Idea

Everyone has an app idea these days. There truly is an app for almost everything you can think of. What this means is that a good app idea does not necessarily have to be original. The most important thing should be whether your app idea is the right idea, and your execution must be spot on. This is the only way your app can be a breath of fresh air for your consumers when you introduce it to them.

You need to think about the needs of your potential users. Solve a specific problem and your users will seek you out. A good idea is a right idea, and you will know it when you get it. The best ideas relate to fields you have some experience in or a subject that you actually understand. The more you know about something the better your position will be when it comes to understanding the challenges. Only then you can identify opportunities and present solutions to these challenges. And that is a good app idea.

Why You Will Fail

Building a business is tough. Building a successful app as a business is tougher. There are constant challenges to overcome, and it takes a unique type of person to make it through. To get to your success, you might have to do some things that you normally would never do. Your comfort zone should be the last thing on your mind if you want to be successful.

The story of the Friendz App is the perfect illustration for this point. When they started out, the founders were armed with nothing but a good idea. Without a track record, it was difficult to get the attention of marketing managers and big businesses. No one would answer their emails and calls, so they resorted to stalking. They would wait outside company headquarters and hope someone would forget to shut a door. They would then take advantage of this and walk in and finally get to meet all those people who ignored them. This way, they were finally able to talk with managers and tell them what they wanted to do.

Although this is probably not the best approach, as security could be called on you, it makes sense. You will definitely have to do things you may not be used to in order to set the platform for your app. In your journey, you will have to shake many hands, talk to strangers, and deliver pitches and speeches. It’s all part of the journey.

What Makes Your App Different?

When Uber came out, hundreds of other ride-sharing apps also followed suit. They never caught on. Why? Successful apps take on unchartered territory, they do not follow suit when they find out about other success stories in a niche. Chart your own path.

Being different from your competition is important. Even if your core idea is the same, have a unique selling point that sets you apart from everyone else. Your app needs a competitive edge if it is to stand out from the crowd of apps in the app store.

There is always competition from somewhere. If an app does not exist for it, your competition is how your users are currently solving that challenge today. Why do they need your app when they are already doing fine?

Badger Maps is an app designed for sales reps to streamline an inefficient process. The app gives maps with customer locations and calendars for field sales reps. Their biggest competitor was how their users already could do what the app did by hand. They had to find a way to convince their users that they need them, that they could make their lives easier.

How AI is revolutionizing app development

The Key To App Success

Passion

Develop apps that you love. Max Kordek, the founder of Lisk.io, is a perfect illustration of this. Having been obsessed with the blockchain and cryptocurrency since the age of 14, it was a no-brainer what he wanted to get into when it came to developing an app. His enthusiasm convinced the bitcoin community to fund his project, and he was able to raise 14,000 Bitcoins for Lisk.io.

Beta Testing

The makers of Clash of Clans, Supercell, created and released 18 games to their beta testers. Only four reached the market. They ended having to kill 14 apps just to land on the apps that they knew would work for them. As of April 2017, Clash of Clans was the number one gaming app in the US by daily revenue, making over 1.9 million dollars every day.

Scalability

You should be able to take a tiny piece of app success and scale it rapidly across the industry. You need to be able to start with a handful of beta testers and scale up as you improve and gain more and more users. When Invitd, an app for creating and sending event invitations, launched in 2014, it got 34 downloads. 3 years later, after streamlining everything and constantly making the user experience better, the app hit 250,000 registered users and 5 million sent invitations.

Shareability

By allowing users to be able to share your app and their experience with friends, you gain more loyal customers. Clash of Clans used this approach. The sharing of achievements on the app increases the engagement rate and made the app go viral.

Freemium Model

If your app is free to download and use, your users become more willing to try it. After they get addicted, then you can ask them for money. Again, Clash of Clans is the perfect example of a highly effective freemium model.

It is not impossible to reach massive levels of success in the mobile app industry. With these pointers, success is within your grasp. Finally, if you do manage to create an amazing app, do not stop there. The next step is to capitalize on that success and try to find new ways to amaze your users some more!

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