Ela Woman's fertile business plan: how the Delhi-based startup's algorithms are spreading cheer among childless couples and hit-seeking investors

Incubators may be hot in startup land, but for long, the moneybags who keep that world moving gave the cold shoulder to the real-life business of incubation. Can you blame them?Late marriages, increased tobacco and alcohol consumption, rising stress, and increased use of contraceptives are fuelling an infertility epidemic in India. About 27.5 million Indian couples are childless. However, only 1%

says. “Even before [our] flight to India, they had arranged all our hospital appointments, travel, visa, and legal documentation at no extra costs. We were given the same assistance and pricing as the Indians without any extra, hidden cost.”“Ela is a perfect portal for a complete medical-treatment arrangement,” the Washbrooks gush. This baby has legs.(Graphics by Abdul Shafiq)

Incubators may be hot in startup land, but for long, the moneybags who keep that world moving gave the cold shoulder to the real-life business of incubation. Can you blame them?Late marriages, increased tobacco and alcohol consumption, rising stress, and increased use of contraceptives are fuelling an infertility epidemic in India. About 27.5 million Indian couples are childless. However, only 1%

says. “Even before [our] flight to India, they had arranged all our hospital appointments, travel, visa, and legal documentation at no extra costs. We were given the same assistance and pricing as the Indians without any extra, hidden cost.”“Ela is a perfect portal for a complete medical-treatment arrangement,” the Washbrooks gush. This baby has legs.(Graphics by Abdul Shafiq)

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