Industry figures show consumers have spent an extra 2.7 per cent on canned food in the past 12 months, rising to £2.3billion. Sales by volume are up 0.6 per cent after years of shoppers turning to healthier, fresh choices.
But we are increasingly looking to old favourites to save money in a time of economic uncertainty. Tinned fish is proving to be a real catch where sales are up 4.5 per cent with fruit and tomato products both joint second risers at 3.9 per cent.
Sales of baked beans are up 2.5 per cent with soup on 2.2 per cent. Rising prices of fresh ingredients are putting shoppers off. And the switch by many Britons to discount chains such as Aldi and Lidl has helped because they devote more space to canned products that last longer.
Despite the growing popularity of tinned fish, accounting for £516million, prices have increased as well.
The cost of salmon, tuna and other fish has gone up by as much as 11 per cent in the past year.
Much of the increase is down to imported goods becoming more expensive as the pound falls in value.
Economic uncertainty over what will happen after Brexit is also seeing more shoppers turn to long-lasting convenience and comfort.
Bianca Draghici, of analysts Kantar who compiled the figures, said shoppers buy cheaper products in bulk so they need to buy products that have a long shelf life.
The Grocer magazine claims that the rise in the grocery market of 3.6 per cent show the shoots of growth are “fragile”.
A spokesman added: “Considering the sector hasn’t delivered annual value or volume growth in five years, these figures are undeniably welcome.
“Part of the can’s revival is down to growing concern over the economic outlook as the prospect of a no-deal Brexit next March looms large.”
The spokesman added: “With food and drink prices rising across the board, some consumers are turning to tinned food as a means of saving money.”